What changed for the builders we work with.

Before

Featured on Australia’s Best House and Dream Homes Revealed, ten years on referrals and a few architects, and the pipeline was still going quiet.

We built

A hero film, website copy, content and physical media. Then outreach that put High Level in front of architects who hadn’t worked with him yet.

Now

Five new architects sending work, and more of the right jobs coming through.

For ten years, Russell never had to sell. The work sold itself, one referral and one architect at a time. Then one of those architects started talking about retirement, and Russell did the maths on what happens when the people sending you work stop sending it.

So we stopped waiting for people to find the work and started showing it to them: films of the homes and the story behind the man who builds them, and his work in front of architects who’d never worked with him. The jobs are getting bigger, the right people are calling, and the business no longer rests on a few old relationships.

Before

Ten years of good work, all of it through people who already knew him. A stranger holding his quote had “nothing to refer on”, so they compared numbers, and the jobs his team was built for kept going elsewhere.

We built

We stopped describing his work and started showing it. A crew on site across his new builds and commercial jobs, every stage on camera, and Nick walking through it the way he would with a client. Every job became proof the next client could watch before they called.

Now

Around 50% growth in a year. Clients arrive having already seen the standard, so the price conversation is shorter. And five people asked to join the team after watching him work.

Nick builds properly, and everyone who’d worked with him knew it. Everyone else just saw a quote. Ten years of word of mouth had built a good business, but a stranger holding a number had nothing to go on, so jobs his team was qualified for kept going elsewhere.

So we let the work speak first: Nick on site, on camera, walking through every build. Now clients turn up having already seen the standard, the haggling has mostly gone, and the business is up around 50% in a year. Good people come asking to join, and Nick can finally step back and trust the crew. The work was always this good. Now people can see it.

Before

Every job came through referral. The work was good, but some months the phone rang and some months it didn’t, so Bill took whatever $1–3M build came in. He couldn’t afford to say no.

We built

A content and SEO strategy to make NE Homes the name that comes up for custom builds in the south-east: the website, the messaging against volume builders, and the content homeowners find when they search.

Now

Around thirty enquiries a month. He stopped taking on new work, then raised his minimum from $1–3M builds to $3–5M, because now he gets to pick.

Bill builds the kind of homes people talk about. That was the problem. Talk was the only way anyone found him, and when it went quiet, so did the phone.

We made him the builder south-east Melbourne finds first: one clear position, a website that sounds like him, and content and search built around the custom homes he actually wants to build. Now around thirty families a month come asking for Bill. He’s stopped taking on new work, lifted his minimum to $3–5M, and gets to pick who he builds for. Same builder. Completely different business.

Before

Two founders who’d left corporate careers and bet everything on it. Another agency was running their ads and sending a hundred leads a month, almost none of them real. They were stressed, chasing all day, and the only work that closed came from people they already knew.

We built

A position built on who they actually are: two mates whose dads worked at Toyota for decades, and a founder who built a granny flat for himself first. We put that story into everything, from the hero film to the website, CRM, signage and build walkthroughs. Then we took over the Meta ads and pointed them at investors who’d get it.

Now

Ten real leads a month instead of a hundred, half of them booking themselves in, and a close rate up from 10% to 50%. Profitable, scaling, and winning clients well outside their own network.

Mikey and Zeyad had the best story in granny flats, and nobody was hearing it. Their ads pulled a hundred leads a month, almost all of them dead. They’d walked away from good corporate jobs for this, and every day went on chasing people who were never going to build.

So we put the story first: two mates whose dads gave decades to Toyota, building the thing they wish their dads had had. Now the right investors find them, half book themselves in, and the work comes from people they’ve never met. Profitable, scaling, and finally out of their own backyard.

Before

A builder ready for $1M homes, stuck quoting $400K renovations. Everything people saw of VYOM said renovations, so that’s all that ever came in.

We built

We showed the market the builder he wanted to be. Meta ads aimed at families planning a new build, landing on a page that opened with finished homes, not bathrooms. No new website. Just the right work in front of the right people.

Now

Closing $1.2M new builds. Three times the contract value, with enquiries from people already picturing their new home.

Naresh can build a $1M home. The trouble was, nobody planning one knew it. Everything people saw of VYOM said renovations, so renovations are what came in: $400K jobs he didn’t want, one after another.

So we showed the market the builder he wanted to be. Ads aimed at families planning a new build, landing on finished homes instead of bathrooms. Now the people calling are already picturing their new home, and Naresh is closing $1.2M new builds. Three times the contract, in the work he actually set out to do.